I didn’t get much sleep last night. I was up a little late due to the latte at the coffee shop with the evening meeting last night. Then I woke up at 5am because I was thinking about lots of things from the night before.
During my morning walk it occurred to me that I could promote my website products through discounts and promo codes when it is appropriate. They are products, after all. I was pleased with this insight, obvious though it is.
I added another product to my site, promoted it on social media and experimented with a very small level of paid Facebook advertising. The 70 cents spent on advertising so far generated some helpful data for me to refine the next version. I realized my initial messaging didn’t actually clearly say what the offer was. Oops.
I took a nap and went to bed relatively early. My girlfriend Chris and I have to get up early tomorrow to drive to Rochester, MN for some checkups she has at the Mayo Clinic there.